About
Formisimo provides cloud-based analytics that show you what your customers do in your online checkout. We reveal where users’ pain points are at during this critical end-point in an online buying process, and we show our customers how they make small changes that will lead to significant sales improvements. From our 2billion data points we know that 67% of people who start typing in an online checkout don’t complete it – our mission is to help retailers convert more of those engaged website visitors in to paying customers.